INTEGRATED MARKETING CASE STUDYHard Rock × Cult of Individuality
HARD ROCK × CULT OF INDIVIDUALITY / AUGUST–OCTOBER 2026
Music heritage. Contemporary culture. One connected campaign.
SLUSA connected artists, personal storytelling, fashion, live experiences, Times Square media and retail discovery around an eight-piece capsule collection.
The campaign gave the collection a public stage—and helped establish Artist Journeys as a storytelling platform Hard Rock can continue developing beyond a single collaboration.
The opportunity
Connect Hard Rock’s music heritage with Cult’s streetwear identity, then bring that partnership into contemporary artist culture and a retail-facing launch.
SLUSA’s contribution
Talent relationships, creative production, event execution, publicity support, media activation and digital storytelling connected the program’s individual parts.
The strategic outcome
A coordinated launch spanning high-visibility media, social storytelling, two live experiences, editorial coverage and a foundation for future artist-led content.
02 / EXECUTIVE PERFORMANCE
Campaign performance at a glance.
Campaign scale, media efficiency and a lasting platform for music-led storytelling.
TIMES SQUARE MEDIA DELIVERY3,550,000+
Reported advertising exposures across two premium towers and a two-vehicle mobile LED fleet.
≤ $11.27Blended media CPM
40 hoursCombined asset activation
REPORTED SOCIAL VIEWS1,890,832
Campaign performance summary
EDITORIAL COVERAGE04
Flaunt · The Source · The Hype Magazine · The Knockturnal
Fourteen artist-led films brought personal stories into a repeatable content format.
02
New York launch events
The private NYFW preview and official Times Square retail launch.
440
Post-level saves
Content saves recorded across the 22 featured posts.
318
Attributed follows
Post-attributed follows across the 20 entries reporting this metric.
Campaign performance. 3.55M+ DOOH impressions, 1,890,832 reported social views, 14 Artist Journey films, two New York launch events and four featured press stories connected the collaboration across media, content and culture.
LEADERSHIP TAKEAWAY
SLUSA delivered coordinated visibility and content—and a platform to build on.
The next commercial opportunity is to connect this model to store-level and e-commerce measurement, while developing Artist Journeys into an ongoing music-and-culture franchise.
03 / CAMPAIGN ARCHITECTURE
One campaign. Multiple consumer touchpoints.
A coordinated path from public visibility to artist engagement and retail discovery.
01
AWARENESS
Make the collaboration visible.
Nasdaq Tower · MiFi Tower · mobile LED trucks · earned editorial · artist visibility
HIGH-VISIBILITY MEDIA + EDITORIAL3.55M+ DOOH impressions and four featured press stories.
02
ENGAGEMENT
Give the campaign a human story.
Artist Journeys · social content · creator collaborations · two live launch experiences
ARTIST STORIES + SOCIAL ENGAGEMENT1,890,832 reported social views, 14 Artist Journey films and two New York events.
03
RETAIL DISCOVERY
Create opportunities to explore and shop.
Hard Rock Shop displays · collection availability · visible QR creative · online shopping opportunities
COLLECTION AVAILABILITY + SHOPPING TOUCHPOINTSHard Rock Shop displays, collection rollout, QR-enabled creative and online shopping opportunities.
The campaign connected awareness, engagement and retail discovery through complementary consumer touchpoints.
Media created the public stage.
Times Square towers and mobile LED placed the collaboration in a prominent physical setting around its launch.
Artists made the story personal.
Portraits, interviews, performances and creator content connected the collection to individual voices and music culture.
Retail made the collaboration discoverable.
Collection displays, shopping messages, QR creative and availability offered ways to move from seeing the campaign to exploring the product.
04 / ARTIST JOURNEYS & TALENT
Artist Journeys: building a repeatable content platform.
A major campaign achievement with potential value beyond the capsule launch.
FROM CONTENT DELIVERABLES TO AN ONGOING ASSET
SLUSA helped establish a platform for artists to tell their stories.
SLUSA drew on relationships with established and emerging talent to create an ecosystem connecting music, personal storytelling, fashion and retail. Artist Journeys gives that work a repeatable editorial format Hard Rock can continue developing.
Fourteen Artist Journey films brought the platform to life, creating a foundation for a continuing music-and-culture franchise with new artists, new stories and wider distribution.
14Artist Journey films
01 / RELATIONSHIPS
Bring the right voices together.
Established artists, emerging performers, DJs and creators provide a continuing source of stories.
02 / STORYTELLING
Build around personal expression.
Interviews, artist perspectives, performance and style connect music identity to the collection.
03 / REUSABLE CONTENT
Create a format that can travel.
Artist stories provide material for episodes, portraits and short edits tailored to each channel.
Featured Artist Journey films.
Explore five featured films from the 14-film Artist Journeys platform.
ARTIST JOURNEYS / CAMPAIGN FILM
DJ Bobby Trends
A New York DJ and music-media perspective.
ARTIST JOURNEYS / CAMPAIGN FILM
DJ Prizzy
DJ-led music and creator storytelling.
ARTIST JOURNEYS / CAMPAIGN FILM
SNOW
A developing artist’s voice and creative identity.
ARTIST JOURNEYS / CAMPAIGN FILM
Caché Capri
Artist expression and performance-focused storytelling.
ARTIST JOURNEYS / CAMPAIGN FILM
J.SOS
An independent recording-artist perspective.
THE NEXT PHASE / CROSS-CHANNEL DISTRIBUTION
One story. Several channel roles.
The platform offers a clear path to broader distribution across Hard Rock’s owned channels, social platforms, paid media and participating venue screens.
Hard Rock owned channels
Editorial destinations, brand channels and a recurring story collection.
Social platforms
Artist collaboration posts, short cuts and discovery-led edits.
Paid media
Rights-cleared versions adapted for targeted distribution and testing.
In-location screens
Approved artist stories and product creative in participating venues.
Campaign leads and live performance.
Distinct contributions, built around one music-and-culture story.
Global campaign lead
Sean Paul
Toronto campaign imagery and international music storytelling.
Fashion-led creative
DaniLeigh
Artist style and campaign content continuing through October 21.
Official launch host
Jay Sean
September 29 event hosting and social recap amplification.
NYFW live performer
Roy Woods
Live performance at the September 9 Cult Lab preview.
Full talent roster · 18 profilesMeet the campaign’s artists and creators, with selected content results and social audiences.+
Sean Paul
Global campaign lead
169,934 viewsPost 17 · capsule portrait
Jay Sean
Official launch host
56,870 viewsPost 20 · interview reel
DaniLeigh
Artist · Dancer · Creative
Fatboy SSE
Artist · Entertainer · Creator
17,830 viewsPost 07 · artist reelInstagram · 4.7M
ItsBizkit
Media personality · Artist
Instagram · 937K | TikTok · 220.5K
Trinidad James
Artist · Songwriter · Creative
Instagram · 713K
DJ Bobby Trends
DJ · Producer · Media personality
Instagram · 255K
MRG
Recording artist
Instagram · 169K
BooQoo
Artist · Creator
Instagram · 116K | TikTok · 279.9K
Dash Flash
Recording artist
232,223 viewsPost 06 · artist spotlightInstagram · 127K
Kieran Sullivan / Bearra
Artist · Producer
Instagram · 5.9K | TikTok · 387
One Take Carter
Artist · Creator
43,875 viewsPost 22 · artist reelInstagram · 88.9K
J.SOS
Recording artist
Instagram · approx. 8.3K
SNOW
Artist · Creator
36,120 viewsPost 12 · artist reelInstagram · approx. 4.8K
Caché Capri
Recording artist
Instagram · approx. 27K
DJ Prizzy
DJ · Music personality
Drumma Boy
Producer · In-store experience
Roy Woods
NYFW live performer
September 9 · Cult Lab
Social audiences reflect the October 2026 campaign period. Featured content results are identified by post.
05 / DOOH PERFORMANCE
Visibility at landmark and street level.
Two premium digital towers and a two-vehicle mobile LED fleet supported the Times Square launch.
2.75MTower impressions
800K+Fleet impressions
20 + 20 hoursTower + truck activation
Premium tower · 15-second creative
Nasdaq Tower
1,265,000
Reported impressions
Premium tower · 15-second creative
MiFi Tower
1,485,000
Reported impressions
Two vehicles · 10 hours each
Mobile LED fleet
800,000+
Reported impressions
Above the crowd
Nasdaq and MiFi paired two prominent digital facades with 15-second launch creative. Their reported tower-impression split was 46% and 54% respectively.
Alongside the audience
Two mobile LED trucks brought the collection and shopping message to street level. Daytime photography includes a visible QR code.
A connected launch setting
Towers, mobile creative and the Hard Rock launch placed the partnership in several physical formats around Times Square.
Media delivery totaled 3.55M+ advertising exposures, including repeat exposures. The mobile fleet exceeded 800,000 impressions, with 40 combined activation hours across the towers and trucks.
06 / SOCIAL & EARNED MEDIA
Artist attention. Fashion interest. Editorial context.
Standout artist stories, collection imagery and editorial coverage extended the campaign across digital culture.
CAMPAIGN SOCIAL PERFORMANCE1,890,832
Total reported social views in the campaign performance summary
648,859
Combined reported views across the four leading posts.
POST 06
Dash Flash · Artist spotlight
232,223REPORTED VIEWS
11.8K likes · 9 saves
POST 17
Sean Paul (@duttypaul) · Capsule portrait
169,934REPORTED VIEWS
6.2K likes · 94 saves
POST 03
Cult × Hard Rock · Fashion portrait
152,771REPORTED VIEWS
8K likes · 176 saves
POST 02
Hard Rock launch · Event portrait
93,931REPORTED VIEWS
4.4K likes · 20 saves
WHICH ARTISTS?
Dash Flash and Sean Paul led the featured posts.
Dash Flash’s spotlight recorded 232,223 views; Sean Paul’s capsule portrait recorded 169,934. Jay Sean’s interview and One Take Carter’s reel added 56,870 and 43,875 views respectively.
WHICH FORMATS?
Artist discovery led viewing; a fashion portrait led saves.
The leading fashion portrait recorded 176 saves, followed by Sean Paul’s portrait at 94. Artist interview content reached an average watch time of 24 seconds, bringing another dimension to the campaign’s content performance.
WHAT DID WE LEARN?
Artist and fashion content connected with young adults.
Ages 18–34 represented 78.3% of Dash Flash’s post audience, 68.6% on post 05 and 65.8% on post 01. The fashion portrait’s audience was 73.3% aged 25–44, illustrating the campaign’s connection with young-adult music and fashion audiences.
EARNED MEDIA
Four featured press stories
The Source, The Hype Magazine, The Knockturnal and Flaunt connected the collection to fashion, music, the NYFW preview, premium product design and the Times Square retail launch.
FlauntFashion & culture editorial · Jorge Lucena
Cult of Individuality and Hard Rock Put the Amplifier Into the Clothes
Flaunt covers the eight-piece capsule, Roy Woods’ live performance at Cult Lab, Sean Paul’s global campaign and the retail rollout across the U.S. and Europe.
Coverage and campaign highlightsRead the editorial summary here.+
The experience
Flaunt reports more than 200 guests at the Cult Lab preview. The feature credits SLUSA Agency for event production and SLUSA Productions for campaign photography.
The collection and retail story
Coverage highlights designer Angelo Rosa, a 620-gram French-terry hoodie, heavyweight tees and amplifier-cord trim. It describes the October 1 shop and online rollout, including availability in Piccadilly and Portugal.
The wider music connection
Flaunt also places Sean Paul’s content alongside Hard Rock Rising’s wider program across 64 cafes in 34 countries.
Why it matters
The feature links event production, artist storytelling, product design and retail distribution within one editorial narrative.
Flaunt · Jorge Lucena
The SourceOctober 13, 2026 · Sha Be Allah
The Times Square launch. A global retail story.
Coverage of the September 29 capsule unveiling, designer Angelo Rosa, artist-powered visuals and the international retail rollout.
Coverage and clippingRead the editorial summary here.+
Hard Rock × Cult Go Global With Afro-Latino Designer Angelo Rosa
The story covered
The Source’s October 13 feature connected the September 29 Hard Rock Cafe Times Square launch to the wider campaign and international retail rollout. Its editorial angle included designer Angelo Rosa, the collection and artist-powered fashion imagery.
The campaign moments documented
The feature highlighted the capsule unveiling, Times Square campaign visuals, the design partnership and the progression into global retail.
How it fits the campaign
The feature extends the event into a fashion, music and retail narrative. The press coverage also became part of the campaign’s social content. The press-feature social post recorded 17,646 views, bringing the article into the campaign’s digital storytelling.
The Hype MagazineSeptember 16, 2026 · Avehre Smith
NYFW brings fashion and music together.
The Cult Lab preview, Roy Woods performance, Sean Paul campaign and eight-piece capsule, with SLUSA credited for production and content capture.
Coverage and clippingRead the editorial summary here.+
Hard Rock Cafe and Cult of Individuality Unveil Music-Driven Streetwear Capsule
The story covered
The Hype Magazine’s September 16 coverage centered on the music-driven streetwear capsule and the Cult Lab NYFW preview. It described the eight-piece collection, Roy Woods’ live performance and Sean Paul’s campaign participation.
The campaign moments documented
The feature connected the private collection reveal with fashion presentations, music and artist creative. The feature credited SLUSA for experiential production, audience curation, coordination and event capture.
How it fits the campaign
This article records the introduction stage of the campaign: bringing the capsule to media, creators, stylists and tastemakers before the Times Square retail launch. It provides a distinct editorial angle from the later launch coverage.
The KnockturnalSeptember 10, 2026 · JaMir Robert
The collaboration enters the fashion conversation.
Cult’s Fall/Winter presentation, the Hard Rock partnership, showroom creative and music-led cultural programming.
Coverage and clippingRead the editorial summary here.+
Cult of Individuality Unveils Fall/Winter Collection
The story covered
The Knockturnal’s September 10 feature reported on Cult of Individuality’s Fall/Winter collection presentation and showroom setting. It highlighted the Hard Rock collaboration within the broader fashion coverage.
The campaign moments documented
The coverage connected Cult Lab, the collection’s creative identity and music-led programming, placing the Hard Rock partnership inside the fashion conversation at the start of the public rollout.
How it fits the campaign
The feature placed the collaboration within fashion editorial coverage, extending the partnership’s story beyond the live event.
Detailed social analysis · 22 postsExplore the campaign creative and performance of all 22 featured posts.+
22 featured posts · 1,290,832 summed post views
Post
Views
Viewers*
Likes
Shares
Saves
Follows
Post 01Campaign fashion reel
51,286
16657
2.7K
253
7
0
Post 02Hard Rock launch · Event portrait
93,931
35878
4.4K
268
20
0
Post 03Cult × Hard Rock · Fashion portrait
152,771
74974
8K
111
176
0
Post 04Times Square campaign creative
10,157
4149
7.9K
10.6K
9
0
Post 05Artist interview reel
32,606
16400
2.7K
33
9
2
Post 06Dash Flash · Artist spotlight
232,223
32797
11.8K
11.1K
9
0
Post 07Fatboy SSE · Artist reel
17,830
13033
3K
263
8
0
Post 08Hard Rock Rising · Interview reel
41,589
18175
2.7K
268
11
0
Post 09Artist interview reel
59,893
22644
2K
271
7
0
Post 10Artist interview reel
46,382
15759
112
256
2
1
Post 11Hard Rock × Cult · Collaboration creative
41,719
—
544
57
15
—
Post 12SNOW · Artist reel
36,120
18321
2.9K
54
8
0
Post 13Hard Rock · Campaign reel
44,562
—
2.9K
281
7
—
Post 14In-store collection reel
33,693
17677
2.9K
279
19
5
Post 15Artist interview reel
46,543
14107
3K
276
6
0
Post 16Artist portrait
9,978
7882
2.2K
256
0
0
Post 17Sean Paul (@duttypaul) · Capsule portrait
169,934
75829
6.2K
225
94
0
Post 18Launch guest portrait
18,962
13576
2.5K
256
4
163
Post 19Launch event portrait
32,262
18714
2.4K
267
4
147
Post 20Jay Sean · Interview reel
56,870
27121
2.7K
267
11
0
Post 21Press feature · The Source
17,646
4782
2.9K
70
4
0
Post 22One Take Carter · Artist reel
43,875
18020
2.6K
93
10
0
Views, viewers and engagement are presented by post. K denotes thousands; audiences may overlap across posts.
POST 01 / SOCIAL PERFORMANCE
Campaign fashion reel
51,286 views
Hard Rock × Cult of Individuality campaign creative
Views51,286
Viewers*16,657
Likes · displayed2.7K
Comments20
Shares · displayed253
Saves7
Reposts34
Avg. watch19s
Attributed follows0
Profile visits—
Fashion-led attention
Campaign fashion content connected with a young-adult audience and generated sharing around the collection.
Average watch time was 19 seconds. Ages 18–34 represented 65.8% of the audience; ages 25–44 represented 47.1%. The post recorded 253 shares, 34 reposts and 7 saves.
POST 02 / SOCIAL PERFORMANCE
Hard Rock launch · Event portrait
93,931 views
Hard Rock × Cult of Individuality campaign creative
Views93,931
Viewers*35,878
Likes · displayed4.4K
Comments55
Shares · displayed268
Saves20
Reposts59
Avg. watch—
Attributed follows0
Profile visits—
The launch extended into social
The event portrait brought the Hard Rock launch into the feed, ranking fourth among the featured posts by views.
Feed accounted for 71.9% of views, followed by Profile at 19.0% and Stories at 8.6%. Ages 25–44 represented 68.8% of the audience. The launch portrait recorded 268 shares, 59 reposts and 20 saves.
POST 03 / SOCIAL PERFORMANCE
Cult × Hard Rock · Fashion portrait
152,771 views
Hard Rock × Cult of Individuality campaign creative
Views152,771
Viewers*74,974
Likes · displayed8K
Comments150
Shares · displayed111
Saves176
Reposts99
Avg. watch—
Attributed follows0
Profile visits—
Fashion imagery drove saves
The collection portrait recorded the highest save count in the featured content, highlighting interest in the product-led creative.
The fashion portrait led saves with 176, alongside 8K likes and 150 comments. Ages 25–34 represented 50.1% of the audience; ages 25–44 represented 73.3%.
POST 04 / SOCIAL PERFORMANCE
Times Square campaign creative
10,157 views
Hard Rock × Cult of Individuality campaign creative
Views10,157
Viewers*4,149
Likes · displayed7.9K
Comments355
Shares · displayed10.6K
Saves9
Reposts181
Avg. watch—
Attributed follows0
Profile visits—
Times Square became social content
The citywide campaign also became a digital creative moment, connecting the physical activation with social storytelling.
Times Square campaign creative recorded 10,157 views, 7.9K likes, 355 comments, 10.6K shares, 181 reposts and 9 saves, as reported.
POST 05 / SOCIAL PERFORMANCE
Artist interview reel
32,606 views
Hard Rock × Cult of Individuality campaign creative
Views32,606
Viewers*16,400
Likes · displayed2.7K
Comments22
Shares · displayed33
Saves9
Reposts28
Avg. watch24s
Attributed follows2
Profile visits—
Artist storytelling held attention
The interview delivered the longest average watch time in the featured reel reporting, extending the artist’s story beyond a quick impression.
The artist interview recorded 24 seconds of average watch time—the highest average across the 12 reels reporting watch time. Ages 18–34 represented 68.6% of the audience. The post also recorded 33 shares and 2 attributed follows.
POST 06 / SOCIAL PERFORMANCE
Dash Flash · Artist spotlight
232,223 views
Hard Rock × Cult of Individuality campaign creative
Views232,223
Viewers*32,797
Likes · displayed11.8K
Comments310
Shares · displayed11.1K
Saves9
Reposts182
Avg. watch13s
Attributed follows0
Profile visits—
Artist discovery led the featured views
Dash Flash’s spotlight combined the largest featured-post view total with strong sharing and a predominantly young-adult audience.
Dash Flash led the featured posts with 232,223 views, 11.8K likes and 11.1K shares. Ages 18–24 represented 54.1% of the audience; ages 18–34 represented 78.3%. Average watch time was 13 seconds, with 310 comments and 182 reposts.
POST 07 / SOCIAL PERFORMANCE
Fatboy SSE · Artist reel
17,830 views
Hard Rock × Cult of Individuality campaign creative
Views17,830
Viewers*13,033
Likes · displayed3K
Comments45
Shares · displayed263
Saves8
Reposts49
Avg. watch4s
Attributed follows0
Profile visits—
An established creator voice
Fatboy SSE brought an entertainment personality to the campaign’s artist-content mix.
The Fatboy SSE reel recorded 17,830 views, 3K likes and 263 shares. Average watch time was 4 seconds, with 45 comments, 49 reposts and 8 saves.
POST 08 / SOCIAL PERFORMANCE
Hard Rock Rising · Interview reel
41,589 views
Hard Rock × Cult of Individuality campaign creative
Views41,589
Viewers*18,175
Likes · displayed2.7K
Comments61
Shares · displayed268
Saves11
Reposts52
Avg. watch15s
Attributed follows0
Profile visits—
Music discovery in interview form
Hard Rock Rising interview content gave the collaboration another artist-led chapter.
The Hard Rock Rising interview recorded 41,589 views and 15 seconds of average watch time, alongside 2.7K likes, 61 comments, 268 shares, 52 reposts and 11 saves.
POST 09 / SOCIAL PERFORMANCE
Artist interview reel
59,893 views
Hard Rock × Cult of Individuality campaign creative
Views59,893
Viewers*22,644
Likes · displayed2K
Comments44
Shares · displayed271
Saves7
Reposts62
Avg. watch7s
Attributed follows0
Profile visits—
An artist voice with viewing scale
The interview format extended the campaign story through a personal artist perspective.
Artist interview content recorded 59,893 views, 2K likes and 271 shares. Average watch time was 7 seconds, with 44 comments, 62 reposts and 7 saves.
POST 10 / SOCIAL PERFORMANCE
Artist interview reel
46,382 views
Hard Rock × Cult of Individuality campaign creative
Views46,382
Viewers*15,759
Likes · displayed112
Comments31
Shares · displayed256
Saves2
Reposts42
Avg. watch18s
Attributed follows1
Profile visits—
A conversation-led creative format
Interview content paired artist personality with the collection and recorded viewing, sharing and an attributed follow.
The artist interview recorded 46,382 views and 18 seconds of average watch time, alongside 112 likes, 31 comments, 256 shares, 42 reposts, 2 saves and 1 attributed follow.
POST 11 / SOCIAL PERFORMANCE
Hard Rock × Cult · Collaboration creative
41,719 views
Hard Rock × Cult of Individuality campaign creative
Views41,719
Viewers*—
Likes · displayed544
Comments51
Shares · displayed57
Saves15
Reposts33
Avg. watch—
Attributed follows—
Profile visits—
A collaboration built for engagement
The creative brought the brand partnership into a campaign asset that recorded 700 interactions across five engagement types.
The collaboration creative recorded 41,719 views and 700 interactions: 544 likes, 51 comments, 57 shares, 33 reposts and 15 saves.
POST 12 / SOCIAL PERFORMANCE
SNOW · Artist reel
36,120 views
Hard Rock × Cult of Individuality campaign creative
Views36,120
Viewers*18,321
Likes · displayed2.9K
Comments35
Shares · displayed54
Saves8
Reposts38
Avg. watch18s
Attributed follows0
Profile visits—
An emerging artist in the spotlight
SNOW’s participation added a developing artist voice to the campaign’s music-discovery narrative.
The SNOW reel recorded 36,120 views and 18 seconds of average watch time, alongside 2.9K likes, 35 comments, 54 shares, 38 reposts and 8 saves.
POST 13 / SOCIAL PERFORMANCE
Hard Rock · Campaign reel
44,562 views
Hard Rock × Cult of Individuality campaign creative
Views44,562
Viewers*—
Likes · displayed2.9K
Comments34
Shares · displayed281
Saves7
Reposts50
Avg. watch—
Attributed follows—
Profile visits—
Campaign creative accumulated watch time
The campaign continued to generate attention through branded content and repeated viewing.
Campaign content generated 1 day, 20 hours, 59 minutes and 41 seconds of total watch time. The post recorded 44,562 views, 2.9K likes, 34 comments, 281 shares, 50 reposts and 7 saves.
POST 14 / SOCIAL PERFORMANCE
In-store collection reel
33,693 views
Hard Rock × Cult of Individuality campaign creative
Views33,693
Viewers*17,677
Likes · displayed2.9K
Comments32
Shares · displayed279
Saves19
Reposts35
Avg. watch17s
Attributed follows5
Profile visits—
The collection in a retail setting
In-store creative connected collection styling with a shopping environment and recorded five attributed follows.
In-store collection content recorded 33,693 views and 17 seconds of average watch time, alongside 2.9K likes, 279 shares, 19 saves and 5 attributed follows.
POST 15 / SOCIAL PERFORMANCE
Artist interview reel
46,543 views
Hard Rock × Cult of Individuality campaign creative
Views46,543
Viewers*14,107
Likes · displayed3K
Comments21
Shares · displayed276
Saves6
Reposts53
Avg. watch13s
Attributed follows0
Profile visits—
Music and personal expression
Artist interview content extended the campaign through a distinctive voice and a shareable creative format.
Artist interview content recorded 46,543 views and 13 seconds of average watch time, alongside 3K likes, 21 comments, 276 shares, 53 reposts and 6 saves.
POST 16 / SOCIAL PERFORMANCE
Artist portrait
9,978 views
Hard Rock × Cult of Individuality campaign creative
Views9,978
Viewers*7,882
Likes · displayed2.2K
Comments4
Shares · displayed256
Saves0
Reposts18
Avg. watch—
Attributed follows0
Profile visits14
Artist imagery encouraged profile discovery
The portrait combined artist identity with campaign imagery and recorded 14 profile visits.
The artist portrait recorded 9,978 views, 7,882 viewers and 14 profile visits, alongside 2.2K likes, 256 shares and 18 reposts.
POST 17 / SOCIAL PERFORMANCE
Sean Paul (@duttypaul) · Capsule portrait
169,934 views
Hard Rock × Cult of Individuality campaign creative
Views169,934
Viewers*75,829
Likes · displayed6.2K
Comments184
Shares · displayed225
Saves94
Reposts109
Avg. watch—
Attributed follows0
Profile visits—
A global artist lead, a standout result
Sean Paul’s capsule portrait ranked second by featured-post views and second by saves, connecting the collection with a recognizable music voice.
Sean Paul’s capsule portrait ranked second among the featured posts with 169,934 views and 75,829 viewers. The post recorded 6.2K likes, 184 comments, 225 shares, 109 reposts and 94 saves.
POST 18 / SOCIAL PERFORMANCE
Launch guest portrait
18,962 views
Hard Rock × Cult of Individuality campaign creative
Views18,962
Viewers*13,576
Likes · displayed2.5K
Comments24
Shares · displayed256
Saves4
Reposts24
Avg. watch—
Attributed follows163
Profile visits10
The strongest post-level follow result
The launch guest portrait recorded 163 attributed follows, the largest follow figure among the featured entries.
The launch guest portrait recorded 18,962 views, 163 attributed follows and 10 profile visits, alongside 2.5K likes, 256 shares, 24 reposts and 4 saves.
POST 19 / SOCIAL PERFORMANCE
Launch event portrait
32,262 views
Hard Rock × Cult of Individuality campaign creative
Views32,262
Viewers*18,714
Likes · displayed2.4K
Comments30
Shares · displayed267
Saves4
Reposts31
Avg. watch—
Attributed follows147
Profile visits56
Event content extended the audience connection
The event portrait recorded 147 attributed follows. Together, posts 18 and 19 contributed 310 of the 318 post-attributed follows.
The event portrait recorded 32,262 views, 147 attributed follows and 56 profile visits, alongside 2.4K likes, 267 shares, 31 reposts and 4 saves.
POST 20 / SOCIAL PERFORMANCE
Jay Sean · Interview reel
56,870 views
Hard Rock × Cult of Individuality campaign creative
Views56,870
Viewers*27,121
Likes · displayed2.7K
Comments33
Shares · displayed267
Saves11
Reposts37
Avg. watch6s
Attributed follows0
Profile visits—
The launch host continued the story
Jay Sean’s interview brought the official host into the campaign’s continuing social narrative.
Jay Sean’s interview reel recorded 56,870 views, 27,121 viewers and 6 seconds of average watch time. The post recorded 2.7K likes, 267 shares, 37 reposts and 11 saves, with collaboration credit to Hard Rock New York and Jay Sean.
POST 21 / SOCIAL PERFORMANCE
Press feature · The Source
17,646 views
Hard Rock × Cult of Individuality campaign creative
Views17,646
Viewers*4,782
Likes · displayed2.9K
Comments38
Shares · displayed70
Saves4
Reposts38
Avg. watch—
Attributed follows0
Profile visits10
Editorial recognition became social storytelling
The Source coverage gave the campaign another creative asset to share across the collaboration’s social channels.
The press-feature post recorded 17,646 views, 70 shares and 10 profile visits, alongside 2.9K likes, 38 comments, 38 reposts and 4 saves. Collaboration credit included Angelo Rosa and Hard Rock New York.
POST 22 / SOCIAL PERFORMANCE
One Take Carter · Artist reel
43,875 views
Hard Rock × Cult of Individuality campaign creative
Views43,875
Viewers*18,020
Likes · displayed2.6K
Comments53
Shares · displayed93
Saves10
Reposts76
Avg. watch21s
Attributed follows0
Profile visits—
Independent artist storytelling
One Take Carter’s reel paired music identity with campaign creative and recorded a 21-second average watch time.
One Take Carter’s reel recorded 43,875 views, 18,020 viewers and 21 seconds of average watch time. The post recorded 2.6K likes, 53 comments, 93 shares, 76 reposts and 10 saves.
07 / RETAIL & EXPERIENTIAL
Retail activation & distribution.
The program connected collection storytelling with a Times Square launch, Hard Rock Shop availability, QR-enabled creative and online shopping opportunities.
Two launches. One connected campaign.
Experience the September 9 soft launch and September 29 official launch without leaving the report.
September 9, 2026 · Event recap
NYFW soft launch with Roy Woods
Cult Lab · New York
The soft launch brought the collection to life through fashion, artist storytelling and a live performance by Roy Woods.
September 29, 2026 · Event recap
Official Hard Rock × Cult launch
Hard Rock Cafe · New York City
The official launch connected the collection with the energy of Times Square, artist appearances and a shared music-and-fashion experience.
THE COLLECTION, IN MARKET
From a fashion reveal to a shopping setting.
The September 9 Cult Lab preview introduced the capsule through fashion presentation, media and creator attendance, and Roy Woods’ performance. The September 29 Hard Rock Cafe Times Square event placed the collection in a public-facing retail launch hosted by Jay Sean.
From October 1 onward, the rollout extended to participating Hard Rock Shop locations and online shopping. Collection displays, retail storytelling and QR-enabled mobile creative gave audiences several ways to discover the capsule.
02
New York launch experiences
Private NYFW preview and official Times Square retail launch.
08
Collection pieces
Four T-shirts, one hoodie and three hats.
Oct 01+
Retail + digital rollout
Collection availability across participating Hard Rock Shops and online.
FROM CULTURE TO COLLECTION DISCOVERY
A retail pathway built into the campaign.
The program linked live events, collection displays, artist storytelling and QR-enabled media with participating Hard Rock Shops and online shopping opportunities.
Building the next phase of retail amplification.
A framework for connecting future artist-led campaigns more directly to store and e-commerce performance.
Growth priority
Consumer connection
Future campaign focus
Participating locations
Connect each activation to its local retail environment.
Store-level programming and location-specific storytelling.
Collection sell-through
Understand product demand across the capsule.
Product and store-level sell-through performance.
Online collaboration traffic
Follow audiences from campaign content to collection discovery.
Campaign-tagged visits and collaboration page traffic.
QR code engagement
Connect physical media with digital shopping destinations.
Trackable QR experiences across media and venues.
Product page engagement
Understand how shoppers explore the collection.
Product views, add-to-cart activity and shopping journeys.
Retail and e-commerce sales
Connect future campaigns to commercial performance.
Store and online sales reporting aligned to campaign activity.
Activation timeline and delivery sequenceProduction, NYFW, Times Square and post-launch continuity.+
AUG 18–19
Content begins at Cult Lab
Artist interviews, fashion portraits, performances and product looks established the visual language of the campaign.
AUG 29–30
Sean Paul takes the story global
Campaign photography, performance-led storytelling and behind-the-scenes content connected the capsule to an international music voice.
SEP 09
A private preview during NYFW
Media, creators, stylists and tastemakers experienced the eight-piece collection, with a live performance by Roy Woods.
SEP 29
The collection arrives in Times Square
Jay Sean hosted the official retail launch, supported by VIP and media guests, collection displays, tower creative and content capture.
OCT 01+
The capsule moves into retail
The rollout carried the fashion-and-music partnership into participating stores and the online shop, supported by brand and artist content.
OCT 09–21
The story continues after launch
Post-launch creative sustained the campaign narrative, including the October 21 DaniLeigh fashion Reel.
08 / INVESTMENT & VALUE
Efficient media delivery, with preferred client pricing.
The package’s value is led by delivered exposures and cost efficiency.
REPORTED DOOH IMPRESSIONS3.55M+
Premium towers + mobile LED
BLENDED MEDIA CPM≤ $11.27
Cost per 1,000 advertising exposures
TIMES SQUARE MEDIA INVESTMENT$40,000
Bundled tower and fleet package
Placement / format
Impressions
Creative / activation
Investment basis
Nasdaq Tower
1,265,000
15-second creative · day takeover
Included in media package
MiFi Tower
1,485,000
15-second creative · day takeover
Included in media package
Premium towers subtotal
2,750,000
20 combined tower activation hours
Included within total
Mobile LED fleet
800,000+
Two trucks · 10 hours per vehicle
Included in media package
Total media package
3,550,000+
40 combined asset activation hours
$40,000
Efficiency basis. $40,000 ÷ 3,550,000 × 1,000 gives a blended CPM of $11.27 or lower; additional fleet impressions improve the result. Cost per exposure is $0.01127 or lower.
Preferred pricing. The standard $50,000 media package was delivered at $40,000, retaining $10,000 in client budget—a 20% reduction from the standard package.
Media package. The investment combined Nasdaq Tower, MiFi Tower and two mobile LED trucks, delivering premium-format visibility and street-level reach within one coordinated Times Square activation.
09 / CAMPAIGN GALLERY
The campaign, in market and in content.
Campaign photography, artist stories and launch films bring the activation to life.
Nasdaq TowerPremium digital tower · Times SquareMiFi TowerPremium digital tower · Times SquareMobile LED · DaytimeProduct launch creative at street levelMobile LED · NighttimeActivation outside Hard Rock Cafe, Times Square
Talent and official launch creativeExplore artist-led campaign Reels and the official launch creative.+
Campaign reel
Sean Paul
Global campaign storytelling
Watch the campaign film.
Campaign reel
DaniLeigh
October 21 campaign creative
Watch the campaign film.
Campaign reel
Jay Sean
Official launch host content
Watch the campaign film.
Campaign reel
Fatboy SSE
Talent amplification
Watch the campaign film.
Campaign reel
MRG
Artist content
Watch the campaign film.
Campaign reel
Dash Flash
Artist spotlight
Watch the campaign film.
Campaign reel
Kieran Sullivan / Bearra
Artist and producer storytelling
Watch the campaign film.
Campaign reel
One Take Carter
Creator-led artist content
Watch the campaign film.
Campaign reel
Drumma Boy
In-store shopping activation
Watch the campaign film.
Performance reel
Roy Woods
NYFW performance and event storytelling
Watch the campaign film.
Launch creative
Official launch · Reel 01
Official Hard Rock × Cult of Individuality launch creative.
Watch the campaign film.
Launch creative
Official launch · Reel 02
Official Hard Rock × Cult of Individuality launch creative.
Watch the campaign film.
Launch creative
Official launch · Reel 03
Official Hard Rock × Cult of Individuality launch creative.
Watch the campaign film.
Launch creative
Official launch · Reel 04
Official Hard Rock × Cult of Individuality launch creative.
Watch the campaign film.
Launch creative
Official launch · Reel 05
Official Hard Rock × Cult of Individuality launch creative.
Watch the campaign film.
10 / WHAT’S NEXT
From campaign success to scalable opportunity.
Three potential next engagements build on the campaign’s assets, relationships and delivery model.
OPPORTUNITY 01
Artist Journeys 2.0
Develop an ongoing music-and-culture franchise.
Build a recurring editorial format, an artist pipeline and an episode-to-cutdown distribution plan across approved Hard Rock channels.
Next decision: agree the editorial concept, rights framework and pilot scope.
OPPORTUNITY 02
Retail Amplification
Connect artist storytelling more directly to shopping.
Align future talent content with participating shops and e-commerce, using tagged destinations, trackable QR codes and product-level reporting.
Next decision: confirm retail partners, analytics owners and a commercial measurement plan.
OPPORTUNITY 03
Integrated Campaign Model
Repeat the coordinated approach for future initiatives.
Combine artists, experiential marketing, content production and DOOH around the next Hard Rock product, venue or cultural moment.
Next decision: select the next initiative, audience, markets and success measures.
THE PLATFORM FOR THE NEXT ENGAGEMENT
Hard Rock’s music heritage. SLUSA’s connection to contemporary culture. A coordinated model to keep building.
The campaign demonstrates the value of bringing talent, storytelling, experiences, media and retail into one program. The next phase can make the content platform recurring—and the retail connection more measurable.
Campaign performance: August–October 2026. Campaign summary totals and individual post metrics are presented as reported. Views include repeat viewing, and post audiences may overlap.
Artist attention. Fashion interest. Editorial context.
Standout artist stories, collection imagery and editorial coverage extended the campaign across digital culture.
Total reported social views in the campaign performance summary
Combined reported views across the four leading posts.
Dash Flash · Artist spotlight
232,223REPORTED VIEWS11.8K likes · 9 saves
Sean Paul (@duttypaul) · Capsule portrait
169,934REPORTED VIEWS6.2K likes · 94 saves
Cult × Hard Rock · Fashion portrait
152,771REPORTED VIEWS8K likes · 176 saves
Hard Rock launch · Event portrait
93,931REPORTED VIEWS4.4K likes · 20 saves
Dash Flash and Sean Paul led the featured posts.
Dash Flash’s spotlight recorded 232,223 views; Sean Paul’s capsule portrait recorded 169,934. Jay Sean’s interview and One Take Carter’s reel added 56,870 and 43,875 views respectively.
Artist discovery led viewing; a fashion portrait led saves.
The leading fashion portrait recorded 176 saves, followed by Sean Paul’s portrait at 94. Artist interview content reached an average watch time of 24 seconds, bringing another dimension to the campaign’s content performance.
Artist and fashion content connected with young adults.
Ages 18–34 represented 78.3% of Dash Flash’s post audience, 68.6% on post 05 and 65.8% on post 01. The fashion portrait’s audience was 73.3% aged 25–44, illustrating the campaign’s connection with young-adult music and fashion audiences.
Four featured press stories
The Source, The Hype Magazine, The Knockturnal and Flaunt connected the collection to fashion, music, the NYFW preview, premium product design and the Times Square retail launch.
Cult of Individuality and Hard Rock Put the Amplifier Into the Clothes
Flaunt covers the eight-piece capsule, Roy Woods’ live performance at Cult Lab, Sean Paul’s global campaign and the retail rollout across the U.S. and Europe.
Coverage and campaign highlightsRead the editorial summary here.+
The experience
Flaunt reports more than 200 guests at the Cult Lab preview. The feature credits SLUSA Agency for event production and SLUSA Productions for campaign photography.
The collection and retail story
Coverage highlights designer Angelo Rosa, a 620-gram French-terry hoodie, heavyweight tees and amplifier-cord trim. It describes the October 1 shop and online rollout, including availability in Piccadilly and Portugal.
The wider music connection
Flaunt also places Sean Paul’s content alongside Hard Rock Rising’s wider program across 64 cafes in 34 countries.
Why it matters
The feature links event production, artist storytelling, product design and retail distribution within one editorial narrative.
Flaunt · Jorge Lucena
The Times Square launch. A global retail story.
Coverage of the September 29 capsule unveiling, designer Angelo Rosa, artist-powered visuals and the international retail rollout.
Coverage and clippingRead the editorial summary here.+
Hard Rock × Cult Go Global With Afro-Latino Designer Angelo Rosa
The story covered
The Source’s October 13 feature connected the September 29 Hard Rock Cafe Times Square launch to the wider campaign and international retail rollout. Its editorial angle included designer Angelo Rosa, the collection and artist-powered fashion imagery.
The campaign moments documented
The feature highlighted the capsule unveiling, Times Square campaign visuals, the design partnership and the progression into global retail.
How it fits the campaign
The feature extends the event into a fashion, music and retail narrative. The press coverage also became part of the campaign’s social content. The press-feature social post recorded 17,646 views, bringing the article into the campaign’s digital storytelling.
NYFW brings fashion and music together.
The Cult Lab preview, Roy Woods performance, Sean Paul campaign and eight-piece capsule, with SLUSA credited for production and content capture.
Coverage and clippingRead the editorial summary here.+
Hard Rock Cafe and Cult of Individuality Unveil Music-Driven Streetwear Capsule
The story covered
The Hype Magazine’s September 16 coverage centered on the music-driven streetwear capsule and the Cult Lab NYFW preview. It described the eight-piece collection, Roy Woods’ live performance and Sean Paul’s campaign participation.
The campaign moments documented
The feature connected the private collection reveal with fashion presentations, music and artist creative. The feature credited SLUSA for experiential production, audience curation, coordination and event capture.
How it fits the campaign
This article records the introduction stage of the campaign: bringing the capsule to media, creators, stylists and tastemakers before the Times Square retail launch. It provides a distinct editorial angle from the later launch coverage.
The collaboration enters the fashion conversation.
Cult’s Fall/Winter presentation, the Hard Rock partnership, showroom creative and music-led cultural programming.
Coverage and clippingRead the editorial summary here.+
Cult of Individuality Unveils Fall/Winter Collection
The story covered
The Knockturnal’s September 10 feature reported on Cult of Individuality’s Fall/Winter collection presentation and showroom setting. It highlighted the Hard Rock collaboration within the broader fashion coverage.
The campaign moments documented
The coverage connected Cult Lab, the collection’s creative identity and music-led programming, placing the Hard Rock partnership inside the fashion conversation at the start of the public rollout.
How it fits the campaign
The feature placed the collaboration within fashion editorial coverage, extending the partnership’s story beyond the live event.
Detailed social analysis · 22 postsExplore the campaign creative and performance of all 22 featured posts.+
22 featured posts · 1,290,832 summed post views
Views, viewers and engagement are presented by post. K denotes thousands; audiences may overlap across posts.
Campaign fashion reel
Fashion-led attention
Campaign fashion content connected with a young-adult audience and generated sharing around the collection.
Average watch time was 19 seconds. Ages 18–34 represented 65.8% of the audience; ages 25–44 represented 47.1%. The post recorded 253 shares, 34 reposts and 7 saves.
Hard Rock launch · Event portrait
The launch extended into social
The event portrait brought the Hard Rock launch into the feed, ranking fourth among the featured posts by views.
Feed accounted for 71.9% of views, followed by Profile at 19.0% and Stories at 8.6%. Ages 25–44 represented 68.8% of the audience. The launch portrait recorded 268 shares, 59 reposts and 20 saves.
Cult × Hard Rock · Fashion portrait
Fashion imagery drove saves
The collection portrait recorded the highest save count in the featured content, highlighting interest in the product-led creative.
The fashion portrait led saves with 176, alongside 8K likes and 150 comments. Ages 25–34 represented 50.1% of the audience; ages 25–44 represented 73.3%.
Times Square campaign creative
Times Square became social content
The citywide campaign also became a digital creative moment, connecting the physical activation with social storytelling.
Times Square campaign creative recorded 10,157 views, 7.9K likes, 355 comments, 10.6K shares, 181 reposts and 9 saves, as reported.
Artist interview reel
Artist storytelling held attention
The interview delivered the longest average watch time in the featured reel reporting, extending the artist’s story beyond a quick impression.
The artist interview recorded 24 seconds of average watch time—the highest average across the 12 reels reporting watch time. Ages 18–34 represented 68.6% of the audience. The post also recorded 33 shares and 2 attributed follows.
Dash Flash · Artist spotlight
Artist discovery led the featured views
Dash Flash’s spotlight combined the largest featured-post view total with strong sharing and a predominantly young-adult audience.
Dash Flash led the featured posts with 232,223 views, 11.8K likes and 11.1K shares. Ages 18–24 represented 54.1% of the audience; ages 18–34 represented 78.3%. Average watch time was 13 seconds, with 310 comments and 182 reposts.
Fatboy SSE · Artist reel
An established creator voice
Fatboy SSE brought an entertainment personality to the campaign’s artist-content mix.
The Fatboy SSE reel recorded 17,830 views, 3K likes and 263 shares. Average watch time was 4 seconds, with 45 comments, 49 reposts and 8 saves.
Hard Rock Rising · Interview reel
Music discovery in interview form
Hard Rock Rising interview content gave the collaboration another artist-led chapter.
The Hard Rock Rising interview recorded 41,589 views and 15 seconds of average watch time, alongside 2.7K likes, 61 comments, 268 shares, 52 reposts and 11 saves.
Artist interview reel
An artist voice with viewing scale
The interview format extended the campaign story through a personal artist perspective.
Artist interview content recorded 59,893 views, 2K likes and 271 shares. Average watch time was 7 seconds, with 44 comments, 62 reposts and 7 saves.
Artist interview reel
A conversation-led creative format
Interview content paired artist personality with the collection and recorded viewing, sharing and an attributed follow.
The artist interview recorded 46,382 views and 18 seconds of average watch time, alongside 112 likes, 31 comments, 256 shares, 42 reposts, 2 saves and 1 attributed follow.
Hard Rock × Cult · Collaboration creative
A collaboration built for engagement
The creative brought the brand partnership into a campaign asset that recorded 700 interactions across five engagement types.
The collaboration creative recorded 41,719 views and 700 interactions: 544 likes, 51 comments, 57 shares, 33 reposts and 15 saves.
SNOW · Artist reel
An emerging artist in the spotlight
SNOW’s participation added a developing artist voice to the campaign’s music-discovery narrative.
The SNOW reel recorded 36,120 views and 18 seconds of average watch time, alongside 2.9K likes, 35 comments, 54 shares, 38 reposts and 8 saves.
Hard Rock · Campaign reel
Campaign creative accumulated watch time
The campaign continued to generate attention through branded content and repeated viewing.
Campaign content generated 1 day, 20 hours, 59 minutes and 41 seconds of total watch time. The post recorded 44,562 views, 2.9K likes, 34 comments, 281 shares, 50 reposts and 7 saves.
In-store collection reel
The collection in a retail setting
In-store creative connected collection styling with a shopping environment and recorded five attributed follows.
In-store collection content recorded 33,693 views and 17 seconds of average watch time, alongside 2.9K likes, 279 shares, 19 saves and 5 attributed follows.
Artist interview reel
Music and personal expression
Artist interview content extended the campaign through a distinctive voice and a shareable creative format.
Artist interview content recorded 46,543 views and 13 seconds of average watch time, alongside 3K likes, 21 comments, 276 shares, 53 reposts and 6 saves.
Artist portrait
Artist imagery encouraged profile discovery
The portrait combined artist identity with campaign imagery and recorded 14 profile visits.
The artist portrait recorded 9,978 views, 7,882 viewers and 14 profile visits, alongside 2.2K likes, 256 shares and 18 reposts.
Sean Paul (@duttypaul) · Capsule portrait
A global artist lead, a standout result
Sean Paul’s capsule portrait ranked second by featured-post views and second by saves, connecting the collection with a recognizable music voice.
Sean Paul’s capsule portrait ranked second among the featured posts with 169,934 views and 75,829 viewers. The post recorded 6.2K likes, 184 comments, 225 shares, 109 reposts and 94 saves.
Launch guest portrait
The strongest post-level follow result
The launch guest portrait recorded 163 attributed follows, the largest follow figure among the featured entries.
The launch guest portrait recorded 18,962 views, 163 attributed follows and 10 profile visits, alongside 2.5K likes, 256 shares, 24 reposts and 4 saves.
Launch event portrait
Event content extended the audience connection
The event portrait recorded 147 attributed follows. Together, posts 18 and 19 contributed 310 of the 318 post-attributed follows.
The event portrait recorded 32,262 views, 147 attributed follows and 56 profile visits, alongside 2.4K likes, 267 shares, 31 reposts and 4 saves.
Jay Sean · Interview reel
The launch host continued the story
Jay Sean’s interview brought the official host into the campaign’s continuing social narrative.
Jay Sean’s interview reel recorded 56,870 views, 27,121 viewers and 6 seconds of average watch time. The post recorded 2.7K likes, 267 shares, 37 reposts and 11 saves, with collaboration credit to Hard Rock New York and Jay Sean.
Press feature · The Source
Editorial recognition became social storytelling
The Source coverage gave the campaign another creative asset to share across the collaboration’s social channels.
The press-feature post recorded 17,646 views, 70 shares and 10 profile visits, alongside 2.9K likes, 38 comments, 38 reposts and 4 saves. Collaboration credit included Angelo Rosa and Hard Rock New York.
One Take Carter · Artist reel
Independent artist storytelling
One Take Carter’s reel paired music identity with campaign creative and recorded a 21-second average watch time.
One Take Carter’s reel recorded 43,875 views, 18,020 viewers and 21 seconds of average watch time. The post recorded 2.6K likes, 53 comments, 93 shares, 76 reposts and 10 saves.